My , Mine, Yours, theirs ?

I just read on /. "Microsoft has decided to drop the "my" prefixes for Longhorn. Instead of "My Computer," it will be just just plain simple "Computer". "
They must have finally realised that a typical Microsoft machine everything but "My" for the average user, so this must all be a part of the marketing campain to prove that Microsoft really has a lower TC0 than other platforms